Buying and selling homes are the biggest purchases that we make in our lives. There is nothing else that we take 15/30 year loans out on. So when you go to sell a home, you should squeeze every dollar you can out of the sale. It’s not a new idea to put some candles and scents out during walkthroughs. However, it is essential that you create a cozy space that potential buyers want to imagine themselves in. You’ll close quicker and at higher dollar values with the right scents.
That might seem a little bold. But candle scents create memories that are 6.5x stronger. You have the opportunity to make your home massively more memorable than the rest of the homes on the market.
Real Estate Candle Basics
There’s some candle etiquette to consider before showing the house. Nothing throws a scent better than a candle, but it takes time for the wax to melt and set the mood for the home. Candles shouldn’t be used for a quick showing.
Candles should be lit long enough to pool all the way across
Candles won’t work if they can’t evenly melt and have the time to spread the scent. We suggest having the time to burn for about an hour.
Someone should be home to watch the candles
You don’t want to forget about the candles after a showing. Nothing would be worse than locking up an empty home with lit candles inside.
Open house is the best time to scent
You can get an extended burn and enjoy the cozy environment you’ve created for selling the home.
Use candles with Safe and Clean Scents
Not all candles are created equally. Our 5 best scents for real estate are phthalate-free, carcinogen-free, mutagen-free, and more. They’re made out of soy wax and not oil-based wax like paraffin. They’re just better for homes and people.
Keep it simple
The complicated or foody scent is personal taste and should be left out. You’ll have to appeal to a large audience who might have different preferences in candles. Keep it simple and you can please the main crowd.
Top 5 Real Estate Candles
#1 Fresh Linen
Fresh linen is an odor eliminator that creates a clean and natural vibe within a space. It grabs bad odors and removes them from the air leaving the home with a light and airy scent. Elements of lemon, ozone, and powder build around common clean candle notes. Although light, the candle might evoke imagery of seaside laundry strung up to dry with an ocean breeze. The citrus is bright but subtle and touches on hints of flower greens.
The odor-eliminating technology means you don’t have to worry about what smells might be lingering in the home. The ivory white color of the candle works with almost any home decor. This candle is a perfect one-size-fits-all for any application.
Fresh Linen | Real Estate
This candle has Odor Eliminator technology. It captures and eliminates bad odors, leaving behind a fresh and clean linen scent!
#2 Cherry Blossom Festival
Cherry blossoms are vibrant little flowers native to Japan. The flowery scent isn’t overwhelming but it does build on bright Spring notes. So many homes are sold in the spring that it creates the feeling of a home buyers market. A slight mixture of rose and magnolia add a light texture to the simple smell.
This smell would be great for smaller spaces as the smell is so light. Bathrooms, bedrooms, or playrooms would be ideal for this smell. The cheery vibes it provides feels like an opportunity. New homes, new spaces, new places.
Cherry Blossom Festival | Real Estate
A bright and flowery scent that highlights the delicate japanese flowers with an airy ozone undertone.
#3 Cinnamon & Vanilla
Ok, ok. I know not everyone likes foodie smells. However, Cinnamon & Vanilla is a great way to meet our “keep it simple” criteria while also spicing up a kitchen space. Open concept homes with a nice kitchen would play great with this scent. It’s not overpowering but it does get people into a happy, cozy, and hungry headspace.
When spicy and creamy meet, we think about Fall and Christmas. Some of our favorite drinks and foods have Cinnamon & Vanilla in them. If you think you can close before the holiday season, get these scents in there!
Cinnamon & Vanilla | Real Estate
Cinnamon vanilla the scent of swirled sugar on cinnamon buns carefully baked with all natural vanilla ingredients. Delicious spices and edible scents will fill your home with this candle!
#4 Siren Mist
Siren mist is an oceanic smell. Shores, lakes, and foggy mountains all come to mind. This is slightly floral or perfumey but predominantly feels clean. You know when it rains and the wet concrete smells a little bit like childhood and cozy homes? It’s a lot like that. So light this candle, get your buyers indoors and out of the rain. Siren Mist is here to lure them into a fantastic home.
Sea salt, green leaves, and jasmine mix together to make this one. Organic components include orange peel and lemon peel.
This scent would work best in bathrooms or smaller spaces. For sensitive noses, this can be used in any room in the house. It will create a sense of relaxation, peace, and serenity.
Siren Mist | Real Estate
Siren mist is crashing waves and the promise of new adventures and fresh opportunities.
#5 Drift Away
Drift Away is a little muskier and feels like a light cologne. The earthy notes are comforting and wrap around you like a cotton blanket. You can use this scent in any room, any season with its citrus and sandalwood notes. It is the perfect catch-all scent. Any occasion, any day, any house.
Remember, scents create memories that are 6.5x more powerful and memorable. This is the candle for making a memorable home.
Drift Away | Real Estate
Warm and earthy like a comforting embrace, contains tones similar to a men’s cologne.
The Real Estate Candle Sample Pack
It’s hard to get an idea of what candles smell like from a screen. Try the sample pack to see which real estate curated scents would work for your needs. Whether you’re a real estate agent, homeowner, or just want to give a housewarming gift, these candles are worth trying out. They’re the perfect gift for new homeowners as well as for selling homes. We picked candles that are the ultimate in clean and cozy. They don’t dominate your senses, they just make you feel like you’re at home.
Try them out!
Tealight Sample Pack | Real Estate
A sample pack containing two tealights of each of our Cozy Collection scents. Our Cozy Collection is made up of our Drift Away, Cherry Blossom Festival, Siren Mist, Cinnamon & Vanilla, and Fresh Linen scents.